Press Release: May 15, 2018
Decypher is proud to celebrate 15 years of industry-leading expertise in Web, Mobile and IoT Design and Development. We specialize in Digital Transformation, Machine Learning, Internet of Things (IoT) and Cloud. We build rock-solid Web, Mobile and Business Process Automation solutions.
In 2002 Decypher had its humble start in a studio located above the founders’ garage. The name of the company was derived from the word “decipher” meaning to “find a solution for”. Our vision has always been “to be the best technology and services organization, as measured through our client’s eyes and the excellence of our people.”
Now, over 15 years later, Decypher continues to partner with our clients, making their mission our mission in order to solve their most challenging problems by delivering enduring and adaptable solutions.
We use Technology to radically improve performance and reach of your enterprise!
Digital Transformation – Why you should care…
Today, Digital Disruption should be on the agenda of every member of the C suite. Digital technologies have evolved to include the Internet of Things, 3D printing, robotics, and artificial intelligence. Finding ways to react to and shape digital disruption are imperative for survival.
Digitalization is no longer just an add-on feature to existing channels or products and services. Instead, many aspects of the customer experience are digital by default, as should be the processes that underpin it.
Embracing and optimizing digital technologies is more than just good business—it’s crucial to staying relevant and profitable. Companies who fall behind risk losing ground to newer entrants and business models that are designed to disrupt markets with innovative products and services.
The most notable industries disrupted by digital are music, retail, media, and travel. However, today, traditional industries such as banking, agriculture, energy, health care, industrial goods, and manufacturing are leveraging digital. For any industry, speed is of the essence. Accelerating digital transformation must be a key priority for any company hoping to compete in the future.
How can leaders maintain their competitive edge in the new digital economy? By taking action in five critical areas.
BUILD A PROTOTYPE
Decypher helps companies test and refine products and strategies in close cooperation with customers and at a dizzying pace. The traditional three-to five-year strategy and planning process is no longer effective. Agile innovation methods have been successfully pioneered at companies such as Google, Amazon, Facebook, and Twitter. These companies have proven that there are real advantages in the following areas:
Learning by doing
- Rapidly and frequently delivering working products inspired by real consumer needs
- Developing innovative delivery methods and value propositions
- Adapting to changing requirements
Based on the success of these methods at B2C companies, many B2B companies are now following this same approach.
DISRUPT YOUR BUSINESS (BEFORE OTHERS DO)
Digital start-ups have the advantage of being able to reinvent businesses and industries by addressing consumer needs in completely new ways. For example, look at what Uber is doing in the transportation business and what Airbnb is doing in travel.
To compete, organizations need to create their own “digital offense” that can allow them to be more disruptive in their own approach. Organizations can build strategic advantage by leveraging existing strengths—brand recognition, existing customer relationships, and niche products and services. The key is SPEED! Digital speed is as much as five times faster than traditional business, and that speed is essential to becoming a leader or a fast follower.
DIGITALIZE YOUR CORE BUSINESS
This isn’t just about rolling out new IT projects; it’s about fundamentally transforming the business to make it leaner, more agile, and more cost effective. We focus on the part of your business where digital efforts can produce the biggest changes in performance and value for your customers—not only in marketing but also in operations and the back office. Decypher tackles many efforts in parallel, using standardized processes and agile techniques to accelerate execution and provide more flexibility to iterate on strategy.
EXTRACT VALUE FROM DATA
We help you find ways to better use internal and external data—especially big data. Using big data effectively generates higher revenues and enables you to come up with more innovative project ideas and capabilities. In the process, potentially creating entirely new revenue streams, business units, and stand-alone businesses.
POSITION YOUR BUSINESS IN THE DIGITAL ECOSYSTEM
Ecosystems are of the utmost importance in the digital economy. They are essential to creating new relationships and capabilities, leveraging new technologies, and accelerating innovation. By collaborating across the ecosystem of partners and institutions, we help you create new opportunities to address consumer needs in the B2B and B2C spaces. Technical platforms that allow devices, applications, data, products, and services to work together in new ways will become a core part of the overall business strategy.
Embracing these five imperatives will assist in fundamentally transforming your business, including undertaking some risk in strategy and execution. To ignore this, however, would have significant consequences.